Dr. Fern Kazlow

Shattering Limitations

Changing What's Possible in the Way We Live, Work, and Age

Protecting Your Branding in the Changing Economy

5 Essential Questions You Need to Ask to Evaluate Your Branding in the Changing Economy

I was listening to a business channel the other day when one of the pundits made the comment that “a paid mortgage is now the new BMW.”  Interesting how perceptions change!  And interesting all the more since I had just finished a conversation with a client who was worried about how the changing economy was creating conflicts in his branding and what could he do about it.

The one constant that your branding should have – no matter what the economy – is that you’re on top of your game.  How do you achieve that?  By not only positioning your branding but backing that positioning with energetic support.

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