Dr. Fern Kazlow

Shattering Limitations

Changing What's Possible in the Way We Live, Work, and Age

Protecting Your Branding in the Changing Economy

5 Essential Questions You Need to Ask to Evaluate Your Branding in the Changing Economy

I was listening to a business channel the other day when one of the pundits made the comment that “a paid mortgage is now the new BMW.”  Interesting how perceptions change!  And interesting all the more since I had just finished a conversation with a client who was worried about how the changing economy was creating conflicts in his branding and what could he do about it.

The one constant that your branding should have – no matter what the economy – is that you’re on top of your game.  How do you achieve that?  By not only positioning your branding but backing that positioning with energetic support.

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How to Damage Your Brand and Kill Your Business without Trying

Auto-DMs.  They’re driving people on Twitter over the edge.  I’ve had so many people ask me why would any rational human being, when after first meeting someone on Twitter, spam them with auto-responses when they would never act that way in person.  And although I’ve tackled that question  in my Spamming the Twitterverse article, I’ll offer a brief summary here because it’s important to the gist of that blog.

Communicating via computer – even when it’s social media – removes our physical presence. For many people, the absence of an in-person connection relaxes or removes our usual social strictures.  When you mix in the current economy, bad business advice, and the hype from media and sales programs (Overnight Millionaire – Make Money While You Sleep!), the boundaries are removed even more, especially for people who are feeling financially desperate. And when you add tactics that promise huge numbers of followers quickly and with no effort by using auto-responders and number generators   to social media, along with the belief that there’s an opportunity to make money with them, perfectly nice people turn into perfectly not-so-nice jerks.

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Spamming the Twitterverse: Why Perfectly Nice People Go Bad

There’s an issue that’s been coming up lately. Not only did it come up on a radio show I was doing the other day, but this is turning into the proverbial “if I had a dollar for everyone who asked me this, I’d be writing this from the Bahamas” issue.

Twitter users are fed up with the auto responses they’re being deluged with from people they’ve just met. And, frankly, I am too. And the question I’m being asked is “Why are they doing this?”

So, here’s the skinny on the why: Even though a site like Twitter may be the closest thing to a face-to-face contact on the internet, the interaction still lacks a physical presence. No eye contact. No voice. No body language. For a lot of people, that lack of a body puts a dent in or actually removes their social etiquette. (I didn’t say it was right, this is only an explanation of “why.”)

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Social Media Strategy: Setting Up a Power Grid

Which Social Media site is the best for monetizing?  How many sites are you on?  I’ve been party to a few conversations – better term, squabbles – about this lately.  I’m surprised at how adamant users become in promoting their favorite. The big contenders are Twitter, Facebook, LinkedIn, YouTube. Which one is best?  How many do you use? Well, I’ve got the answer.

The answer is none of them, all of them, and some I didn’t even list.  What I see happening is that users gravitate to the site(s) where they feel most comfortable.  And that’s where they ‘work it.’  That’s great if all you want from a site is the social community.

But if you’re looking to maximize and monetize (what I call ‘Remembering Your M&Ms) your business, platform, or expertise, choosing a site based on comfortability or fun may be all wrong.

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The Recession Storm

5 Defensive Business Tips for Entrepreneurs

I’ve been watching the latest ice and snow storm rip through the center and the eastern half of the country and couldn’t help but find parallels between people trying to drive in the storm and how entrepreneurs are handling the recession.

The weather channel ran a continuous loop of cars and trucks on the road that, without warning, would begin to fish-tail out of control.  The back end of the car going in a direction that was never meant to be.  I could see the drivers with their white-knuckled hands clutched on the steering wheel valiantly trying to bring their car under control to once again get it headed in the right direction without getting hurt in the process.

Some skilled drivers (and some lucky) tacitly and gently controlled the skid, reigned in the car, and proceeded once more.  I could almost hear the pounding of their heart and their heavy breath of relief as the car responded to their will.  The more unfortunate did a grotesque ballet of skidding left and right before pirouetting out of complete control and sliding into another car, a gully or worse.

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