Is the difference semantics or something vastly more important?
Let me make myself very clear on this point: I don’t like the term anti-aging. I will use it from time to time because it’s in the vernacular. I will use it because, as anyone who knows how search engines work, a website gets more hits if it uses highly searched words – and ‘anti-aging’ is a highly searched word. But I don’t like it.
Anti-aging is hot button issue. Along with hundreds of thousands of internet searches a month, people are putting their money where their mouse is. Anti-aging products is currently a $170 billion industry and all projections point to stratospheric sales in the years to come.
