Posted by: Dr. K in Recession, Economy, Business Tips on
Jan 30, 2009
5 Defensive Business Tips for Entrepreneurs
I've been watching the latest ice and snow storm rip through the center and the eastern half of the country and couldn't help but find parallels between people trying to drive in the storm and how entrepreneurs are handling the recession.
The weather channel ran a continuous loop of cars and trucks on the road that, without warning, would begin to fish-tail out of control. The back end of the car going in a direction that was never meant to be. I could see the drivers with their white-knuckled hands clutched on the steering wheel valiantly trying to bring their car under control to once again get it headed in the right direction without getting hurt in the process.
Some skilled drivers (and some lucky) tacitly and gently controlled the skid, reigned in the car, and proceeded once more. I could almost hear the pounding of their heart and their heavy breath of relief as the car responded to their will. The more unfortunate did a grotesque ballet of skidding left and right before pirouetting out of complete control and sliding into another car, a gulley or worse.
5 Essential Questions You Need to Ask to Evaluate Your Branding in the Changing Economy
I was listening to a business channel the other day when one of the pundits made the comment that "a paid mortgage is now the new BMW." Interesting how perceptions change! And interesting all the more since I had just finished a conversation with a client who was worried about how the changing economy was creating conflicts in his branding and what could he do about it.
The one constant that your branding should have - no matter what the economy - is that you're on top of your game. How do you achieve that? By not only positioning your branding but backing that positioning with energetic support. (For an explanation of energetic support, get the free download of the 10-Second Kazlow Anchor).
