Dr. Fern Kazlow

Shattering Limitations

Changing What's Possible in the Way We Live, Work, and Age

Archive for May, 2009

5 Essential Questions You Need to Ask to Evaluate Your Branding in the Changing Economy I was listening to a business channel the other day when one of the pundits made the comment that "a paid mortgage is now the new BMW."  Interesting how perceptions change!  And interesting all the more since I had just finished a conversation with a client who was worried about how the changing economy was creating conflicts in his branding and what could he do about it. The one constant that your branding should have - no matter what the ...

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Categories: Branding

Auto-DMs.  They're driving people on Twitter over the edge.  I've had so many people ask me why would any rational human being, when after first meeting someone on Twitter, spam them with auto-responses when they would never act that way in person.  And although I've tackled that question  in my Spamming the Twitterverse article, I'll offer a brief summary here because it's important to the gist of that blog. Communicating via computer - even when it's social media - removes our physical presence. For many people, the absence of an in-person connection relaxes or ...

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Categories: Social Media

There's an issue that's been coming up lately. Not only did it come up on a radio show I was doing the other day, but this is turning into the proverbial "if I had a dollar for everyone who asked me this, I'd be writing this from the Bahamas" issue. Twitter users are fed up with the auto responses they're being deluged with from people they've just met. And, frankly, I am too. And the question I'm being asked is "Why are they doing this?" So, here's the skinny on the why: Even though a site like Twitter ...

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Categories: Social Media

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