Dr. Fern Kazlow

Shattering Limitations

Changing What's Possible in the Way We Live, Work, and Age

The Side of Effects of Breast Cancer Awareness

Breast Cancer Awareness Month (BCAM) was begun by AstraZeneca in 1985 (the manufactures of the breast cancer drugs Arimidex and Tmoxifen). In 1991, the Susan G. Koman foundation handed out pink ribbons to its participants in its New York City race for breast cancer survivors. Two years later, Estee Lauder Companies founded the Breast Cancer Research Foundation and used the pink ribbon as its symbol. Now, Breast Cancer Awareness Month (BCAM) is an annual event every October and people hope its effects will last throughout the year. Well, its effects are lasting – leaving us with both the good and the bad consequences.

Yes, I said bad!

Most people think of the Breast Cancer Awareness campaign as a good thing – and it does have its merit. It encourages women to get checked – and check themselves for breast cancer. People have used BCAM to get the message out about the importance of good nutrition, regular exercise, and reducing stress.  It has brought more open discussion, lessening the sense of isolation people with breast cancer and their families feel. BCAM has also encouraged donations, not only for research but to help women and their families struggling with this challenging illness.

So what's the problem here? You may think well, the goal of BCAM is to promote mammograms as the most effective tool against breast cancer – something that is more controversial than in years past. And most of us have heard of the side effects of drugs, chemotherapy and radiation. But that just points to the importance of making informed decisions.

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Anti-Aging vs. Ageless Living

Is the difference semantics or something vastly more important?

Let me make myself very clear on this point:  I don’t like the term anti-aging.  I will use it from time to time because it’s in the vernacular.  I will use it because, as anyone who knows how search engines work, a website gets more hits if it uses highly searched words – and ‘anti-aging’ is a highly searched word.  But I don’t like it. 

Anti-aging is hot button issue.  Along with hundreds of thousands of internet searches a month, people are putting their money where their mouse is. Anti-aging products is currently a $170 billion industry and all projections point to stratospheric sales in the years to come.

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Defining and controlling the way we age

Ageless Living

Which Mouse Would You Rather Be?

This video shows the results of controlled feeding study of two genetically identical mice. Both mice in the video were the equivalent of 96 years old in human years. Both mice were fed a normal diet; however one of the mice was also fed an additional supplimental ingredient. During the study, both mice were treated humanely. Don't worry – both mice were treated humanely and both were allowed to live a full life. The mouse on the right, is still alive and well at the human equivalent of over 150 years.

Ageless Living  – Which mouse would you rather be? 
Contact Dr. K for more information on how to gain access to this suppliment!

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Protecting Your Branding in the Changing Economy

5 Essential Questions You Need to Ask to Evaluate Your Branding in the Changing Economy

I was listening to a business channel the other day when one of the pundits made the comment that “a paid mortgage is now the new BMW.”  Interesting how perceptions change!  And interesting all the more since I had just finished a conversation with a client who was worried about how the changing economy was creating conflicts in his branding and what could he do about it.

The one constant that your branding should have – no matter what the economy – is that you’re on top of your game.  How do you achieve that?  By not only positioning your branding but backing that positioning with energetic support.

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How to Damage Your Brand and Kill Your Business without Trying

Auto-DMs.  They’re driving people on Twitter over the edge.  I’ve had so many people ask me why would any rational human being, when after first meeting someone on Twitter, spam them with auto-responses when they would never act that way in person.  And although I’ve tackled that question  in my Spamming the Twitterverse article, I’ll offer a brief summary here because it’s important to the gist of that blog.

Communicating via computer – even when it’s social media – removes our physical presence. For many people, the absence of an in-person connection relaxes or removes our usual social strictures.  When you mix in the current economy, bad business advice, and the hype from media and sales programs (Overnight Millionaire – Make Money While You Sleep!), the boundaries are removed even more, especially for people who are feeling financially desperate. And when you add tactics that promise huge numbers of followers quickly and with no effort by using auto-responders and number generators   to social media, along with the belief that there’s an opportunity to make money with them, perfectly nice people turn into perfectly not-so-nice jerks.

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Spamming the Twitterverse: Why Perfectly Nice People Go Bad

There’s an issue that’s been coming up lately. Not only did it come up on a radio show I was doing the other day, but this is turning into the proverbial “if I had a dollar for everyone who asked me this, I’d be writing this from the Bahamas” issue.

Twitter users are fed up with the auto responses they’re being deluged with from people they’ve just met. And, frankly, I am too. And the question I’m being asked is “Why are they doing this?”

So, here’s the skinny on the why: Even though a site like Twitter may be the closest thing to a face-to-face contact on the internet, the interaction still lacks a physical presence. No eye contact. No voice. No body language. For a lot of people, that lack of a body puts a dent in or actually removes their social etiquette. (I didn’t say it was right, this is only an explanation of “why.”)

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Social Media Strategy: Setting Up a Power Grid

Which Social Media site is the best for monetizing?  How many sites are you on?  I’ve been party to a few conversations – better term, squabbles – about this lately.  I’m surprised at how adamant users become in promoting their favorite. The big contenders are Twitter, Facebook, LinkedIn, YouTube. Which one is best?  How many do you use? Well, I’ve got the answer.

The answer is none of them, all of them, and some I didn’t even list.  What I see happening is that users gravitate to the site(s) where they feel most comfortable.  And that’s where they ‘work it.’  That’s great if all you want from a site is the social community.

But if you’re looking to maximize and monetize (what I call ‘Remembering Your M&Ms) your business, platform, or expertise, choosing a site based on comfortability or fun may be all wrong.

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The Recession Storm

5 Defensive Business Tips for Entrepreneurs

I’ve been watching the latest ice and snow storm rip through the center and the eastern half of the country and couldn’t help but find parallels between people trying to drive in the storm and how entrepreneurs are handling the recession.

The weather channel ran a continuous loop of cars and trucks on the road that, without warning, would begin to fish-tail out of control.  The back end of the car going in a direction that was never meant to be.  I could see the drivers with their white-knuckled hands clutched on the steering wheel valiantly trying to bring their car under control to once again get it headed in the right direction without getting hurt in the process.

Some skilled drivers (and some lucky) tacitly and gently controlled the skid, reigned in the car, and proceeded once more.  I could almost hear the pounding of their heart and their heavy breath of relief as the car responded to their will.  The more unfortunate did a grotesque ballet of skidding left and right before pirouetting out of complete control and sliding into another car, a gully or worse.

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What is a Power Connection?

My last blog generated a lot of questions about what exactly is a Power Connection?  How do you create a Power Connection?  What are the benefits of a Power Connection?

Let’s start with What is a Power Connection?

First, the difference between a connection and a Power Connection is the difference between lighting a dark room with a flashlight or a flood lamp.  A flashlight only allows you to see a glimpse.  What you see as related to the whole is left in question. Turn on a flood lamp and suddenly nooks and alcoves become visible.  Details and patterns come into focus.  You see the overall view and how everything works together to produce the whole.  And opportunities and potential are illuminated everywhere.

A Power Connection supports, enables, allows, drives, inspires, creates, and has the power to see beyond.  It’s honest, deep, reciprocal, respectful, and adds immeasurably to your life and your ability to accomplish what you want.

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The Year of the Power Connection

Instead of resolutions, each year I focus on creating, expanding or refining a dimension in my life.  My last year’s trauma gave birth to this year’s focus.  For those who don’t know, I began last year with a shattered hip, pelvis, elbow, a damaged rotator cuff, and assorted other injuries.  I fell.  I wasn’t doing anything extraordinary or daring. I was walking through a parking lot and slipped on a speed bump.

Talk about a changed agenda!  Everything that I was doing or had planned – the media blitz, the book, speaking appearances, workshops, projects and partnering – was off the table.  Months in bed, seasons of therapy, and learning to walk again took up most of the space on my priority list.  I felt as if I had been ripped from the life I’d known and how I navigated that life.

Physically, I was totally dependent.  Me.  The “don’t-tell-me-I-can’t-because-I-don’t-understand-the-meaning-of-the-word” woman suddenly couldn’t.  I had to ask for a cup of tea.  Had to ask for help to get out of bed.  Had to ask for help to wash, dress, and even button a shirt.  The most minute movements I had taken for granted – holding a pen, answering a telephone, using a keyboard, combing my hair – became Herculean efforts or weren’t possible.

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